Description

Take Control of Your Marketing Conversion Tracking

Are you running Google Ads, Facebook Ads, or Instagram Ads without reliable information about what happens after visitors reach your website?

Incorrectly configured tracking can result in missing conversion events, duplicate leads, inconsistent reports, and difficulties evaluating advertising performance.

Our Advanced GTM & Marketing Tracking service helps businesses organize their marketing tags and configure important conversion events across supported platforms.

At Samstof Agency, we review your existing implementation, configure Google Tag Manager, connect agreed advertising platforms, and validate tracking using appropriate testing tools.

Who Is This Service For?

This package is designed for growing businesses, digital advertisers, marketing agencies, lead-generation companies, corporate websites, and organizations using Google Ads and Meta Ads.

It is especially useful for businesses managing several tracking tools or experiencing inconsistent conversion reporting.

What’s Included?

• GTM installation or existing container audit

• Google Analytics 4 integration

• Up to six agreed website event types

• Up to three Google Ads conversion actions

• Google Ads Conversion Linker configuration

• Meta Pixel browser-side integration

• Up to three agreed Meta Pixel event types

• Custom GTM tags, triggers, and variables

• Existing data layer review

• Duplicate tag and event investigation

• Cross-domain tracking review where relevant

• Consent Mode configuration review

• GTM Preview and Tag Assistant testing

• GA4 DebugView validation

• Google Ads and Meta Events Manager diagnostics

• Tracking implementation documentation

Custom development, additional event types, and complex integrations may require a separate quotation.

Google Ads Conversion Tracking

We configure agreed conversion actions such as qualified form submissions, lead events, and other supported website activities.

Where applicable, we configure Conversion Linker and relevant event parameters to support advertising measurement.

Meta Pixel Integration

We configure supported Meta Pixel browser events through GTM and investigate potential conflicts with existing Pixel plugins or installations.

The service can include PageView, Lead, Contact, or other agreed events based on your business requirements.

Meta Conversions API is not included by default.

Duplicate Tracking Investigation

Multiple tracking plugins or scripts can cause the same event to be recorded more than once.

We review relevant configurations and investigate overlapping GA4, Google Ads, and Meta Pixel implementations within the agreed scope.

Key Benefits

• More organized marketing tracking

• Improved visibility into advertising conversion events

• Reduced risk of duplicate tracking configurations

• Clearer event naming and measurement structure

• Better coordination between analytics and advertising tools

• Tested tracking configurations with documentation

How We Complete Your Setup

We assess your website, audit existing tags, agree on conversion actions, configure GTM and the selected advertising integrations, test events, publish the approved configuration, and provide a handover summary.

Client Requirements

• Website URL and administrator access

• GTM account access

• GA4 property access

• Google Ads account access

• Meta Business and Events Manager access

• List of conversion actions

• Existing tracking plugin details

• Consent platform information where applicable

Deliverables

A configured GTM implementation, agreed GA4 and advertising conversion events, validation results, and tracking documentation.

Estimated delivery: 4–7 business days.

Not included: Full server-side GTM, Meta Conversions API, advanced offline conversion imports, complete consent-management platform implementation, and WooCommerce purchase data layer development.

Upgrade My Marketing Tracking

Connect your marketing platforms and measure the conversions that matter.