Every click has a story.

Track what matters.

Connect your Facebook & Instagram ads to real website actions. Expert Meta Pixel setup for leads, purchases and a clearer picture of performance.

Meta Pixel Setup for WordPress

BUILT AROUND YOUR WEBSITE

WordPress

WooCommerce

Growing businesses

Meta

Conversions API

Clicks are a start.

Conversions tell you more.

01

Measure meaningful actions

02

Build useful audiences

03

Make informed decisions

THE RIGHT SIGNALS. A STRONGER FOUNDATION.

More than a Pixel.

A connected tracking setup.

We map your tracking to your customer journey, so the actions that matter don’t get lost between the ad and your website.

01

Pixel installation

Start with a dependable foundation.

New Pixel creation or an existing setup review, website integration and PageView validation.

WordPress · WooCommerce · GTM

02

Lead & action tracking

See where interest becomes intent.

Measure successful form submissions, registrations, and selected WhatsApp, phone, and email clicks.

Leads · Contact · Registration

03

eCommerce tracking

Follow the journey to a purchase.

Track product views, carts, checkouts and completed orders, with supported value and currency parameters.

Products · Checkout · Revenue

04

Conversions API

Connect browser and server events.

Supported server-side integration, event identifiers and deduplication checks for a more resilient setup.

Pixel + CAPI · Where supported

05

Tracking fixes & diagnostics

Get to the source of missing events.

Review duplicate installations, event triggers, parameters and the issues surfaced in Events Manager.

Review · Troubleshoot · Validate

06

Testing & handover

Know what has been configured.

Test agreed events, review available diagnostics and receive a clear setup summary with practical next steps.

Test Events · Documentation

Your event scope depends on the selected package, website, supported integrations and consent configuration.

SEE THE STEPS THAT LEAD TO A SALE

From first look.

To final checkout.

Connect key shopping events with the details that make them useful: product IDs, order value and currency.

01

ViewContent

A product catches their eye

02

AddToCart

Interest becomes intent

03

InitiateCheckout

They’re ready to buy

04

Purchase

A completed order, measured

Example event journey · Configured around your store

THOUGHTFUL SETUP. CLEAR HANDOVER.

Four steps to
measurement that makes sense.

Website expertise meets conversion tracking. We handle the implementation and explain what’s ready.

01

Review & map

We review your website, current Pixel and goals, then agree on the events to measure.

02

Configure & connect

We install or refine the Pixel, configure events and connect CAPI where included.

03

Test & validate

We test key journeys, review parameters and check browser / server deduplication where needed.

04

Explain & hand over

You receive a setup summary, testing findings and guidance on your next steps.

CHOOSE YOUR TRACKING FOUNDATION

The right setup. For your next stage.

Start with what your business needs. Add depth when your website and campaigns call for it.

Basic Pixel

A solid starting point

For small websites that need the essentials in place.

₦50,000

₦35,000

Setup fee

Delivery

1–2 business days

Lead tracking

Turn enquiries into insight

For service businesses measuring valuable customer actions.

₦100,000

₦75,000

Setup fee

Delivery

2–4 business days

Most popular

Pixel + CAPI

For growing advertisers

For active campaigns with more advanced measurement needs.

₦200,000

₦140,000

Setup fee

Delivery

3–5 business days

eCommerce

Connect shopping to revenue

For WooCommerce and compatible online stores.

₦300,000

₦220,000

From

Delivery

4–7 business days

Pricing in Nigerian naira. Delivery estimates begin once the required access is available.

COMPARE WHAT’S INCLUDED

Find your fit. At a glance.

Basic covers website activity. Lead tracking measures enquiries. Advanced adds server events. eCommerce follows the shopping journey.

Your tracking needs

Basic Pixel

₦35,000

Lead tracking

₦75,000

Advanced + CAPI

₦140,000

eCommerce

From ₦220,000

Pixel installation & PageView

Included

Included

Included

Included

Forms & lead events

—

Included

Included

If required

Forms & lead events

—

Included

Included

Optional

Forms & lead events

—

Selected

Included

Store-focused

Conversions API

—

—

Supported setup*

Supported setup*

Browser / server deduplication

—

—

Where needed*

Where needed*

Cart, checkout & purchase

—

—

If required

Included

Purchase value & currency

—

—

If required

Included

Testing & diagnostics

Basic

Included

Included

Included

Handover

Summary

Summary

Documentation

Documentation

Estimated business days

1–2 days

2–4 days

3–5 days

4–7 days

* Server-side tracking requires a suitable website and supported integration. CAPI does not guarantee complete conversion capture or attribution.

Final scope and pricing depend on your events, forms, integrations and checkout complexity. Additional work is agreed before implementation. Customized stores may require more time.

Not sure which package fits?

Tell us what your website does and which actions matter. We’ll recommend a suitable setup.

YOUR GET-STARTED CHECKLIST

A little preparation.

A smoother setup.

You don’t need everything here. Share your website and goals first; we’ll confirm the exact requirements for your package.

Your access stays in your control.

Never share your personal Facebook password. Use Meta partner permissions and temporary website access. Review or remove access after delivery.

01

Website & business goals

Your website URL, platform, existing Pixel status and the actions you want to measure.

02

Website & Meta asset access

Temporary WordPress access where needed, plus appropriate permissions for your Pixel / dataset and Events Manager.

03

Forms & conversion journeys

Links to relevant forms, contact buttons and success or thank-you pages. Tell us what counts as a successful conversion.

04

Store & test purchase details

For eCommerce: checkout flow, currency, custom plugins and an agreed method for testing purchases.

05

Integrations & consent settings

GTM access if used, details of your consent platform, and relevant CAPI integration access. Hosting access only when technically needed.

GOOD QUESTIONS. CLEAR ANSWERS.

Before we connect the dots.

They serve different measurement needs. Google Analytics helps you understand website activity across channels. Meta Pixel sends supported website events to Meta for advertising measurement and eligible audience use. This service focuses on Meta Pixel and validation in Meta Events Manager.

Yes. We start by reviewing your existing tags, event triggers and available Events Manager diagnostics. We then recommend the scope needed to address missing, duplicate or incorrectly configured events.

No setup can guarantee complete capture or attribution. Consent choices, browser restrictions, ad blockers and the website implementation affect measurement. Conversions API can improve resilience where supported, but does not remove every limitation.

We can track clicks on configured WhatsApp and telephone links. A click shows intent; it does not confirm a conversation, completed call or qualified lead. Successful form submissions are tracked separately where reliable detection is supported.

Basic setup usually takes approximately 1–2 business days after the required access is available. Timing for lead, CAPI and eCommerce projects is confirmed after reviewing your website and scope.

No. Use appropriate Meta business, partner or user permissions. Where needed, create a temporary WordPress administrator account. You can review and remove project access after delivery.

Your next campaign deserves a clearer picture.

Tell us about your website and what you want to track. We’ll help you find the right starting point.

Request your tracking review

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